KING · CASEY العلامة التجارية والتصميم
تحسين تجربة العملاء لماركات التجزئة والمطاعم
تحسين القيادة من خلال
نحن نعرف من خلال محرك الأقراص ، ونحن نفهم ما يلزم لزيادة المبيعات ، وتسريع الحركات وإسعاد العملاء أثناء القيادة من خلال. نحن نعمل عن كثب مع عملائنا لتقديم إستراتيجية الدخول والخروج وحلول التصميم التي من شأنها تحقيق نتائج قابلة للقياس. هناك حلول تصميم واتصالات محددة تم تطويرها لكل من مناطق العملاء الرئيسية السبعة لمحرك الأقراص.
Sales at the drive-thru can account for over 50% of a QSR’s total business. And yet this cluster of zones are seldom given the same level of strategic thinking and design innovation as is given to the interior of the store. Oddly, even new drive-thrus constructions continue to be configured around the in-store business and its respective brick and mortar. Pad Configuration should optimize and maximize the space utilization.
Once you’ve identified the zones within your drive-thru, it’s time to develop a strategy for each zone. This ensures that the resulting merchandising and communication pieces work effectively within specific zones. Note that the actual “design” is the last step. When you get the strategic elements right, you can increase sales, profits, thru-put and customer satisfaction.
Sales at the drive-thru can account for over 50% of a QSR’s total business. And yet this cluster of zones are seldom given the same level of strategic thinking and design innovation as is given to the interior of the store. Oddly, even new drive-thrus constructions continue to be configured around the in-store business and its respective brick and mortar. Pad Configuration should optimize and maximize the space utilization.
COZI®: Our Proprietary Approach to Drive-Thru Optimization
COZI® is an acronym for Customer Operating Zone Improvement. It’s King·Casey’s exclusive analytical process for improving how you present your brand to customers to create a better customer experience. By understanding how customers use an environment, we create innovative, customer-centric store design, branding, communications and merchandising strategies. The resulting solutions better meet customers’ needs, improve their experience with your brand, and blow away the competition. Learn more here.